Does your company or small business have a special offer or product you would like to highlight or promote? One of the most common advertising models and strategies that Robot Force uses to attract attention to your website is by perfecting your landing page design or 'squeeze' page. The overall thought powering landing page design is relatively simple, however ensuring they work effectively can be somewhat challenging. We believe a business not only has to be incredibly specific concerning the phrases and keywords they pick, but also how their landing page design is created. Just how does your organization create the feeling of curiosity? Does your website capture the user's attention? Does it stand apart? And, most importantly, does it convert?
We create landing page design to be very easy to navigate and straight to the point, usually with just one major goal in mind, converting. For instance, imagine that you're rather successful with your online marketing efforts and are now getting quality visitors or traffic to your website. The next objective would be to have clients purchase your special offer, which can be achieved through a simple yet effective product sales page on your website landing page. Offering buyers a lot of options may seem like a good idea, but often brings about the buyer getting confused or distracted. Remember, you don't want just an informational web page. You want a well-designed target-specific landing page!
Exactly what does Robot Force do in order to create effective landing pages?
We only include information that you need, to keep the site uncomplicated. We avoid using plenty of graphics and review your website landing page design to remove any specific feature that may distract your customers from the primary objective.
We like to keep important information at the top. The standard guest visiting your website landing page has already taken time to reach the landing page. So by simply positioning any important data on the top of the web site, you are not only making it optimal for search engine optimization, but you are demonstrating to the potential customer that you respect their time. Hold all information "above the page fold", so that your customer doesn't always have to browse down or click away to discover information.
We make your web page simple, because less is more. We use images sparingly, because too many images can distract from your actual content. Images should reinforce and add to the meaning of your content, not take away from it. And just like images, animation, pop-ups and sound can easily distract from your content, we limit these items and only include them if they back up the meaning of your content.
A landing page design that doesn't get the job done correctly can be a real "turn off" to your website visitors. That's why when we complete the design, we like to have several other set of eyes test out the site and ensure that we have hit the mark again!