In the past, a corporate web design strategy was considered something of an "add on" for a business. It was a thing that a company would also consider doing as time and budget allowed. This is no longer the case. Any business today must have a solid, active website created by a professional web design firm to be truly successful. A modern website can bring in business better than any marketing campaign or advertising.
Websites today aren't just a static sign that your company puts up on the web and forgets about. It's not just about putting information on HTML pages. To drive business to your front door, you want to invest in search engine optimization (SEO). SEO is about designing your site from the ground up so that it is more easily found and understood by the spiders that Google, Bing, and other indexing sites use to find and index websites. The search engines regularly change the way they list pages, and it takes a knowledgeable corporate web design firm to keep up with the changes.
Location can also be a game-changer if your business has a brick and mortar storefront. Smart phones, car GPS systems, and web mapping sites all have location awareness -- they understand where the user is geographically. Increasingly, search engines are using this location information to filter the results they return to the browser. So when Joe is looking for a widget company on his phone, the first results he sees will be widget companies nearby. Right now you should be wondering if your company's address is easy for these search engines to find on your website. A professional web design company will make sure that localization is part of your solution.
With a professionally designed website, a small business can look just like a big business. Hiring a small business web design company will ensure that the designers are aware of the factors that can affect your business. You may have a virtual business where everyone telecommutes and you rent shared meeting space to meet with customers. An experienced professional web agency company will understand how to create your website to provide for answering services, mailbox services, and shared space. Small business web design is about making a small business look like a large business.
Finally, proper use of social media is a force multiplier for your company's website. Your web design firm can support your business by creating campaigns on Twitter, Facebook, Google+, and other social media. Getting the word out is a way to create mindshare around your company and its products. You want your audiences thinking proactively about your company, so that when they need your services they don't even go to a search engine -- they just head directly to your corporate web design site.