The loading and speed times of your website can literally make or break the success of your business. If your site is loading too slowly, people are liable to flick over to another tab or a window instead of waiting while staring at a blank page or a loading screen. This initial few seconds often determines the success of a web page in the long run and when you look at statistics on Google or other search engines, you can often see that the sites which load really fast are the ones that are the most successful.
In general, Internet users are a lot less patient than other types of clients. Especially since not everyone has the latest computer available, on a machine of even just a few years, what seems to you like just a few seconds can be a lot more than that, sometimes up to a minute. Clearly this will make it obvious that this is unacceptable from a business point of view. You want to make sure your clients are able to access their information quickly. The benefits of this are all yours — the more pleased they will be on your site, the more likely they will become a customer and return as a customer.
How Google ranks websites
Google will rank a variety of websites on a range of different characteristics, but one of the most important is how efficient the code is. The more efficient the code of your website and the more optimized it is, the higher its ranking will be on the Google scale. The efficiency of this code depends a lot on the skill of the programmers and the website designers. Not only do you want someone who fully understands all the varieties of web coding there is and how they work together so real efficiency is achieved, but you also need a graphic design team who is capable of optimizing graphics and images in a way that ends up loading fast on the page, using the right types of compression and other tricks. Lastly, you want a writing team who knows what sales text is and who can help you seed your text with the keywords that will help Google find it on the Internet and rank it high up.
Optimization throughout the site
It’s not just your web site’s loading speed that’s important in the context of website responsiveness. Ultimately, you also want a web design team who can make the Internal pages of the site load quickly as well. As individual images load, you want this to happen smoothly and without a sort of “jaggedness”. Ideally, when your clients hover their cursor over menus and colors change or images pop up, you want this to happen in a very efficient way, without being clunky. All of this can only take place if you have a highly experienced web design team like ours who has years of experience making webpages look stunning. You need a team that comprehends not only coding, graphic design and Internet text, but one like ours who has the passion and resourcefulness to create something truly unique that will get you up on the rankings so your business can prosper.
Ultimately, how does a good Google ranking help you?
A good Google ranking not only helps your business get more exposure, but indirectly it helps it grow as well. How does it do this? When people search for a service or a product in a niche that you happen to be providing, then they will find your site if and only if you hired a company that has the skills to bring it up onto the first page. By making your web design efficient and the loading times faster, by optimizing the code and the graphics of your site, you are automatically raising your rank on the Google ratings. Now combine this with the type of company like ours, who can bring together all the elements needed to really bring your site to the top of the charts. It’s no wonder that all our clients say their business has flourished significantly!
If you’re looking for a great way to improve the loading speed times of your website and ultimately increase your bottom line, then call us now for help.
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