When a website design company or individual wants to create a new website, that site does not simply appear. Instead, a properly created website will go through a web development process. This web development process has two parts that need to occur simultaneously. The first fork is functionality and the second is design.
The best websites are both beautiful to look at and beautiful to use. A website with no graphics and only links and descriptions would undoubtedly be quite easy to use. But this kind of site wouldn’t capture the attention of the viewer or express the personality of the business/individual. Top companies have websites that are very pleasing to the eye and appeals to the demographic of the visitor. At the same time, these sites are very easy to navigate. Finding information is simple.
The purpose of the website dictates both the functionality and design aspects of the site and begins the web development process. Why will someone be visiting this site?
The design of the website needs to aid in the functionality. A shoe company website that just has pictures of all the shoes without any information would be poorly designed because only visual information has been presented.
Every website presents information in some fashion. A critical part of the web development process is considering what information visitors are looking for and how it should be presented. Some sites also have an action component, but all sites need to present information clearly and skillfully.
The design of the website or how the website looks comes directly from what information is being presented and what is most important. The home page contains an overview of all the most important information and anything important should be linked to on the home page. Also, any images on the home page will be powerful and the first thing noticed by a visitor.
The home page sets the stage for the rest of the website. The design on subpages is the same as the home page and the navigation is also the same.
People looking to create a website should follow the general web development process detailed here. First, consider what the purpose of the website is and what information visitors will be looking trying to find. This is the most important part of the process, appealing to the viewers is critical to success. Secondly, consider how this information should be presented. Should it be presented through pictures, videos or text? Lastly, comes the specifics of how the sites looks.
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