If you have hit a wall marketing offline for your business, then it may be the time to acknowledge that little voice in your head that is telling you, “I need a website for my small business.” There are many marketing avenues that are available to you through a website that are simply not available offline. In order to maximize your exposure in the Age of the Internet, you must take advantage of all of them.
Reasons I Need a Website:
1. Increased Marketing Opportunities
Even if you do not want to expand your audience by even one person, you must realize that all people are changing their point of contact with businesses these days.
People are actually beginning to prefer contacting their businesses on their smart phones and their tablets. They are starting to ignore TV and radio, not to mention those park bench advertisements. Forget telemarketing and door to door. You will draw more lawsuits than customers.
Your customers are trending towards online and mobile marketing, so you need to go there as well or risk losing them.
2. Increased Visibility
Going online expands your audience to the world. This is not an automatic process, and you will have to work for the respect of the world economy and the search engine algorithms that serve as the gatekeepers to this economy. However, the top reason that you should be thinking that “I need a website for my small business” is to get your business out into the world.
3. More Opportunity to Find a True Niche
Yes, one of the top reason that you want to expand is so that you can contract. The more people that see you, the more choosy you can be in your targeting. Eventually, you will narrow your audience so much that your conversion rates will go up. This means that your business will actually spend less money marketing for increased sales.
4. Online Marketing is Less Expensive
Perhaps the second most important reason to think that “I need a website” is because it will actually end up saving you money. The same money that will buy you two weeks of TV or radio advertising will give you a fully professional small business website that will serve as a free public relations program until you take it down off of the Internet. With financial information like that, going online should be a no-brainer.
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