Why is website speed such a big deal? Nobody wants to have to wait. It’s inconvenient, shows a lack of organization, and can be irritating. This innate dislike of waiting applies directly to the internet, as well. Have you ever clicked on a link, only to have the target page load really slowly? Chances are, you immediately dismissed this website by navigating back in your browser, or condemning the website’s material, regardless of its worth.
Website speed is important
This is the reason why websites are designed with speed in mind. Because websites are often created to sell a product or service, it’s crucial that they load swiftly. If they don’t, sales or orders could be lost because of prospective customers getting frustrated and giving up midway through the ordering process. Here's an infographic illustrating 7 vital reasons to speed up your website.
Website Speed Infographic
1) Load Times – If your website doesn't load in under 4 seconds, 1 of 4 people will leave immediately.
2) Mobile Phones are Slower - More than half of mobile devices expect sites to load as quickly on their device as their home computers.
3) There Are a Lot of Mobile User – Currently there are 4 billion mobile users, by 2014 mobile internet usage will exceed desktop internet usage.
4) Errors & Downtime – Less than 50% of users would return to a website where they have experienced an error or downtime
Did you know? In 2011, 72.6% of internet users bought online.
5) Like Waiting In a Long Line – 80% of shoppers are dissatisfied with a website's performance is less likely to buy from the same site.
6) Word of Mouth – 44% of online shoppers will tell their friends about a bad experience online, who will be less likely to shop on that website.
7) % is Lost in Conversions - Every second of delay counts. If your site makes $100, 000 a day, you could be losing $2.5 Million in sales each year.
Your bounce rate
The phrase “bounce rate” refers to the number of people that immediately navigate away from your page. Although your website’s bounce rate will go up or down depending on a variety of factors, one of the most closely correlated factors is website speed. If a page takes forever to load, as soon as it does, most people just navigate away to avoid further waiting, increasing your bounce rate.
Your website’s rankings are meaningless
Even if your website is #1 on Google’s search engine result page for your keyword, people will naturally go to #2 on the list if they can’t quickly load your website. All that hard SEO work is pointless if your web developers did a poor job building the site!
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