Web Terms You Need to Know

Technology has seemingly taken over the world, especially during the past five years. Computers and the Internet are used in a variety of industries; many employees and business owners who never imaged they would need to learn about the web are being forced to reconsider.

Why? If you ever plan on successfully interacting with your IT department, an internet marketing firm, or even a web design services company, you will most likely hear these words and phrases used regularly. It is a good idea to have a basic understanding of what they mean ahead of time.

To make things easier on you, we have compiled an alphabetical list of common web terms that you should know. (You can thank us later!)
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The Guide to Using Instagram for Your Business

Popular with everyone from A-list celebrities and tech-savvy teens to mommy bloggers and Fortune 500 companies, Instagram has taken the social media world by storm. The photo sharing app and service, launched in late 2010, has over 100 million registered users and doesn’t appear to be going away anytime soon—yes, in spite of the ruckus its proposed Terms of Service changes stirred up earlier this year.

It can be fun sharing vintage-looking photos of your family on Facebook and Twitter, sure, but if you really want to get the most from Instagram for your company, you need to implement it into your internet marketing plan. It’s possible that your business can develop an enthusiastic fan base comprised of existing and potential customers.
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Contact Form: What It Is and Why Your Website Needs One

If you’re reading this, you most likely use the Internet on a regular basis. There’s also a good chance that you’ve used—or at least seen—a contact form, a prominent feature on many websites. If you’re trying to improve your current internet marketing campaign, a contact form will make a great addition to your website.

Unlike an About Us page, which is used to explain who you are and what you have to offer, a contact form provides you with the ability to learn more about your customers and website visitors. Contact forms can be customized by professional web design firms, which means they can meet just about any needs you may have. Contact forms are used for a variety of reasons, but some of the most common include: Continue reading

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The Power of Infographics

People like pictures. A lot! In fact, studies have found that social media updates with images are viewed, liked, and shared more often than those that only contain text. But sometimes you do need text in order to get your message across, and that’s where infographics come in.

A blend of the words “information” and “graphics,” infographics are visual representations of data, statistics, and other things that the creator or distributor wants you to know. Even if you didn’t know what they were called until just now, you have probably been seeing infographics on a daily basis—they’re just about everywhere on the Internet. (We even like to use them here on this blog every now and then if we know they’ll be helpful to our readers.)

Here is an example of a fun infographic that our client, The Big Green Egg Canada, can use to engage with their Canadian-specific clients and share statistics related to their industry.

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Pinterest Part 3: The Do’s and Don’ts that are Crucial to Your Success

Many people use Pinterest just for fun. After all, it’s a great place to get decorating ideas, learn about fashion trends, plan arts and crafts activities with kids, and so much more. But if you’re going to use Pinterest as an internet marketing tool to promote your business, you need to be more careful than casual users who like to play online in their spare time.

Be sure to follow these common etiquette rules when it comes to using Pinterest or any other internet marketing plan. You can drive people crazy – and drive them away from you in the process – on Pinterest just as easily as you can with too much self-promotion on Facebook and Twitter.
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