Search Engine Optimization, SEO for short, is the process used to organically increase your ranking on a search engine. 90% of search engine users don't look past the 3rd page of search results. To receive any significant traffic from search engines, you need to be ranked within those pages. Our team of skilled SEO experts will help you incorporate a results-driven SEO marketing strategy into your advertising campaign.
Our packages are customized to meet your particular needs. Here are what our SEO services entail.
KEYWORD RESEARCH ANALYSIS
What's the first step? Before we begin any SEO campaign, it is imperative that our efforts target keywords with the highest potential for traffic and sales conversions. We do this, by working with you to select a large set of keywords suited to your target audience and industry. Then, we drill down and analyze traffic potential vs. keyword competitiveness, to select the most suitable keywords. We make sure that you have the highest ROI on your marketing investment by creating a solid foundation through keyword planning.
While a more detailed strategy plan is discussed with every client, here is a quick synopsis of what happens next. With our target keywords decided, we make sure your site is optimized using fresh and unique content with the right keyword densities. Quality content is the foundation for a long lasting successful SEO strategy. Our professional SEO copywriters provide you with plenty of content, by regularly updating your blog and article feeds right on your website.
We also optimize the structural organization of your site for search engine friendliness. This includes file and directory naming and organization, meta tags, titles and internal links. We analyze the code on your website and ensure W3C (internet protocol) compliance and search engine friendliness.
What happens behind the scenes? The major off-site factor that affects organic rankings falls within the link building classification. Search engines use the number of relevant links from existing high ranking sites, as an indication of how popular your website is for a given keyword. We implement a natural link building campaign using quality content, social media, directories, blogs and article feeds to make sure that you have the required number of links to raise your site to the top of the rankings.
We realize that this may be a lot of information for some of our clients. Rest assured that with our Internet Marketing Services, comes a team of professionals who are willing to take the time to explain and simplify our SEO strategies.